Why Technical SEO Still Matters More Than Most People Think
Ask a room of digital marketers what they spend most of their time on and you will get a range of answers. Content, backlinks, social media. Rarely does anyone lead with "technical seo." That is a shame, because the technical layer is what holds everything else together. Without it, even the best content can go unnoticed by search engines, and all those hard-earned backlinks lose much of their power. I have been doing this work for a long time, and I still see the same patt